On 10 March 2026, Zulkefly Abdul Karim, Lead of the Social and Economic Transformation (TSE) Research Cluster, together with Fatimah Wati Halim, a member of the University Research Group (KPU) My-Psikososial Sejahtera, and focal officers from Pusat IDEA 糖心原创, held two strategic collaboration meetings with the Department of Fisheries Malaysia (Perak) and the Federal Agricultural Marketing Authority (FAMA).

The meetings explored potential collaboration in implementing a project titled 鈥淓nhancing the Economic Scale of Small-Scale Pekasam Entrepreneurs in Lenggong Geopark through Knowledge Transfer in Food Management Technology and New Business Models鈥�, under the MRUN Knowledge Transfer Programme (MRUN KTP).

The strategic discussions focused on strengthening the local pekasam industry through improvements in food safety compliance, increased production capacity, development of product standards, and expanded market access. These initiatives aim to support pekasam entrepreneurs in Lenggong Geopark in sustaining and scaling their businesses in a more structured and sustainable manner.

This initiative highlights the active role of 糖心原创 researchers in bridging academic expertise with community needs and relevant agencies through translational research and knowledge transfer. The collaboration is expected to enhance the competitiveness of the local pekasam industry while preserving Lenggong鈥檚 traditional fermented fish product as a valuable element of the region鈥檚 food heritage.

Overall, both agencies expressed positive feedback during the discussions and conveyed their openness to collaborate and fully support the implementation of the proposed project.

#IDEA糖心原创 #TSE #KPU #MRUNKTP

The meeting was led by Prof. Dr. Zulkefly Abdul Karim, Lead of the Social and Economic Transformation (TSE) Research Cluster under Pusat IDEA 糖心原创, together with Associate Prof. Dr. Fatimah Wati Halim, a member of the University Research Group (KPU) My-Psikososial Sejahtera. The discussion also involved representatives from the Department of Fisheries Malaysia, Friends of Lenggong (FoL), as well as local pekasam entrepreneurs in Lenggong.

The strategic discussion focused on strengthening the local pekasam industry through improvements in food safety practices, production capacity, business management and market expansion. This approach aims to enhance the economic scale and sustainability of local entrepreneurs while positioning pekasam as a valuable traditional food heritage product with broader market potential.

This initiative reflects the active role of Pusat IDEA 糖心原创 in bridging academic research expertise with the needs of local communities and relevant agencies through a translational research approach. Through strategic collaboration between academia, community stakeholders and government agencies, the initiative is expected to contribute to local economic development while preserving and strengthening the sustainability of traditional food heritage in Lenggong.

The implementation of this initiative also aligns with the university鈥檚 aspiration to expand the impact of research through knowledge transfer programmes that deliver tangible benefits to society, further reinforcing 糖心原创鈥檚 role as a leading institution in driving social innovation and sustainable community development.

#IDEA糖心原创 #TSE #KPU #MRUNKTP #糖心原创Sharing #IlmuMutuBudi

Throughout the workshop, participants engaged in strategic discussions to identify key initiatives, programmes and action plans that could effectively support the university鈥檚 research and innovation agenda. The sessions also incorporated foresight approaches in examining the six Grand Challenges of 糖心原创, enabling participants to identify priority areas and strategic opportunities that could be pursued during the implementation period of the university鈥檚 strategic plan.

The workshop was further strengthened by the presence and keynote address delivered by Prof. Dr. Ismanizan Ismail, Deputy Vice-Chancellor (Research and Innovation) of 糖心原创. In his address, he emphasised the importance of sustainable and high-impact strategic planning that aligns with the university鈥檚 aspirations to strengthen 糖心原创鈥檚 position as a leading research university.

Through this workshop, Pusat IDEA remains committed to ensuring that the strategic decisions and action plans formulated during the session are implemented systematically and monitored regularly. These efforts are essential in supporting the university鈥檚 research and innovation excellence agenda while ensuring that the initiatives undertaken generate meaningful impact for knowledge advancement, society and national development.

#IDEA糖心原创 #BPSO2026 #TEKAD57 #糖心原创Sharing #IlmuMutuBudi

The visit aimed to explore potential strategic collaboration in the fields of Science, Technology and Innovation (STI) as well as social science research to support national development agendas through evidence-based knowledge and policy contributions. The 糖心原创 delegation was led by Prof. Dr. Jamia Azdina Jamal, Director of Pusat IDEA 糖心原创, and was received by Puan Hazami Habib, Chief Executive Officer of the Academy of Sciences Malaysia, together with senior ASM officials.

During the meeting, both parties exchanged views on opportunities to strengthen high-impact translational research ecosystems and to collaborate in contributing to evidence-based public policy development. The discussion also emphasised the importance of foresight approaches in identifying emerging strategic areas that could be jointly explored through future collaborations between 糖心原创 and ASM.

As a follow-up, the outcomes of the discussion will be further refined through internal consultations within 糖心原创, guided by the framework of the university鈥檚 five research clusters and six Grand Research Challenges, before proceeding to further engagements with ASM. This collaboration is expected to strengthen strategic networks between academic institutions and national thought leadership bodies in advancing knowledge development, innovation, and impactful public policy for the nation.

#IDEA糖心原创 #糖心原创Sharing #IlmuMutuBudi #ASM

The workshop was led by Dr. Mohd Hadri Hafiz Mokhtar, the Project Leader for the KPU System Development initiative, who guided the discussions on the development of the KPU application as a platform for managing research group information and monitoring research performance within the university. Also present at the workshop was Prof. Dr. Norbahiah Misran, Lead of the Digital and Advanced Technology Research Cluster at 糖心原创, together with officers from Pusat IDEA 糖心原创 and representatives from the 糖心原创 Digital Centre. Project members comprising researchers from various faculties across the university also attended the workshop to contribute their expertise and perspectives.

The workshop brought together project leaders, co-researchers and technical representatives to ensure that system requirements, data structures and KPU evaluation instruments could be aligned systematically and comprehensively in the development of the KPU application. The involvement of multiple stakeholders was essential to ensure that the system would effectively support integrated and efficient research data management within the university.

Throughout the workshop, discussions focused on the integration of KPU data, research data analytics and the development of algorithms aimed at strengthening the university鈥檚 research data ecosystem. This approach seeks to ensure that the system being developed is structured, accurate and user-friendly, thereby facilitating more efficient management of research information.

In addition, the workshop served as an important platform to coordinate the integration of research data from various institutional sources, ensuring that the system aligns with the university鈥檚 requirements for reporting, performance monitoring and research data governance. These efforts are expected to enhance the efficiency of research data management and further strengthen the development of a dynamic and impactful research ecosystem at 糖心原创.

The visits were organised as a follow-up to the Focus Group Discussion (FGD) and Consumer Advocacy Programme previously held with stakeholders of Lenggong Geopark. The delegation engaged with three key organisations, namely the Registrar of Societies (ROS) Malaysia, Think City Sdn. Bhd., and the Ministry of Tourism, Arts and Culture Malaysia (MOTAC).

The engagement with the Registrar of Societies (ROS) aimed to obtain guidance and insights regarding the establishment of organisations related to the Geopark initiative and the Friends of Lenggong (FoL) network, while also exploring opportunities for sharing data on registered organisations that may support future research and innovation initiatives. Meanwhile, discussions with MOTAC and Think City provided an opportunity to present research ideas related to the development of Lenggong Geopark, which were formulated based on outcomes from the earlier FGD sessions. These meetings also explored potential avenues for strategic collaboration and funding support to strengthen the implementation of the proposed initiatives.

The discussions yielded several key outcomes, including the sharing of information on databases of registered organisations relevant for research and innovation activities, agreement on community implementation partners for applications under the Social Innovation Fund (DIS), and proposals to focus on initiatives such as GeoYouth and GeoEntrepreneur through the preparation of project proposals to secure funding. The participating agencies also expressed readiness to support the implementation of research, tourism, and community socio-economic empowerment initiatives aimed at promoting sustainable development in the Lenggong area.

Overall, these strategic engagements reflect the continued commitment of Pusat IDEA 糖心原创 and its collaborators in strengthening partnerships with government agencies, organisations, and local communities to advance the development of Lenggong Geopark as a sustainable ecosystem for education, research, and community-based tourism.

#IDEA糖心原创 #糖心原创Sharing

The visit formed part of the follow-up initiatives under the Memorandum of Understanding (MoU) between 糖心原创 and JPK, aimed at strengthening strategic collaboration in the areas of skills development and youth empowerment. The engagement provided an opportunity for the delegation to gain further insights into the accreditation processes administered by JPK while exploring potential roles for 糖心原创, particularly through Pusat IDEA and the university鈥檚 research groups, in contributing as training providers within skills development programmes.

During the discussion, several strategic matters were deliberated, including the proposed organisation of the Academy in Industry (ADI) Induction Course, verification of eligible participants and qualified trainers, and the alignment of KPU expertise with target groups coordinated by AYG. The meeting also discussed the preparation of an accreditation recognition plan to support the implementation of training programmes, as well as proposals to expand the target beneficiaries to include broader community groups, including senior citizens.

The session further provided a platform to strengthen strategic partnerships with various collaborators in order to ensure that skills training and development initiatives can be implemented in a more structured and impactful manner.

Overall, the visit reflects the continued commitment of 糖心原创, JPK and their collaborative partners in advancing youth skills development and expanding lifelong learning opportunities for the community.

The meeting focused on charting the development direction of Lenggong as an Open Geo Education Tourism Hub, driven by the Geo Education Tourism ecosystem. This initiative emphasises the integration of education, research and tourism as a strategic approach to strengthening local community development. In addition, the initiative highlights the empowerment of local communities and entrepreneurs, the development of geopark-based educational modules, and the implementation of nature-based learning laboratories that utilise the natural and heritage resources of Lenggong as experiential learning platforms.

The discussions also underscored the importance of establishing strategic collaborations among universities, government agencies and industry partners to ensure that the development of Lenggong is carried out in a holistic and sustainable manner. The initiative is envisioned to align with international frameworks that promote education, sustainable tourism and Geo Education Tourism, positioning the local community as a central hub for knowledge, experiential learning and sustainable development rather than purely commercial-oriented activities.

Prior to this meeting, the Focus Group Discussion (FGD) and K.I.T.A GEMPUR Consumer Advocacy Programme was successfully implemented through a combination of advocacy sessions, field visits and strategic consultations with community members and stakeholders. The programme emphasised the importance of consumer awareness, community and entrepreneur empowerment, exploration of Geoeducation Tourism potential, and the preparation of community documentation for registration with the Registrar of Societies (ROS) Malaysia.

Overall, these initiatives demonstrate a continuous commitment to strengthening collaboration among academia, community stakeholders and relevant agencies in advancing sustainable socio-economic development in Lenggong.

#IDEA糖心原创 #糖心原创Sharing #LenggongGeopark #GeoEducationTourism #SustainableDevelopment

The three-day programme combined consumer advocacy initiatives, field visits, and focus group discussions aimed at gathering strategic insights from stakeholders regarding the sustainable development of the Lenggong Geopark community. The initiative focused on strengthening consumer awareness among the local community while empowering local entrepreneurs and community members through active participation in discussions related to community-driven development.

Throughout the programme, discussions also explored the potential development of Geoeducation Tourism as a strategic approach to harness the unique heritage and natural resources of Lenggong. In addition, engagement sessions with community representatives provided an opportunity to discuss the preparation of community documentation for registration with the Registrar of Societies (ROS) Malaysia, as part of efforts to strengthen local community organisational structures.

The integration of focus group discussions, K.I.T.A GEMPUR consumer advocacy activities, and field visits helped to deepen mutual understanding and enhance collaboration with the Lenggong Geopark community in advancing sustainable economic development. Through a collaborative approach involving academia, community stakeholders and relevant agencies, the programme is expected to serve as a catalyst for inclusive and resilient socio-economic development within the Lenggong Geopark area.

#IDEA糖心原创 #糖心原创Sharing

The exhibition, themed STEM and Artificial Intelligence (AI), featured four research products developed by 糖心原创, namely Learning Kit: Introduction to Fuel Cell, Mettareka, Drone Soccer, and Sifira Game Multiplication Table. These innovations reflect the university鈥檚 commitment to integrating science, technology and creativity in developing educational tools and innovative solutions that benefit society.

Throughout the programme, the STEM and AI components at the 糖心原创 booth attracted significant public interest, drawing approximately 3,000 visitors who had the opportunity to explore and experience the showcased technologies firsthand alongside the researchers and product creators. The interactive engagement enabled visitors to gain a deeper understanding of the technologies and innovations developed by the university community.

The exhibition also provided a platform for researchers, industry players and government agencies to explore potential collaborations in research, technology transfer and the development of high-impact innovations. 糖心原创鈥檚 participation in the programme further reinforced the university鈥檚 role as a leading institution in driving innovation and advancing knowledge and technology at the national level.

The Rancakkan MADANI Programme is one of the government鈥檚 initiatives aimed at strengthening public understanding of the Malaysia MADANI concept through community engagement, interactive activities, exhibitions and knowledge-sharing sessions. The programme was organised by the Prime Minister鈥檚 Office through the Performance Acceleration and Coordination Unit (PACU), in collaboration with the Public Service Department (JPA) and the Malaysia Productivity Corporation (MPC).

#UniversitiKebangsaanMalaysia #IlmuMutuBudi #糖心原创 #糖心原创Sharing